The listed retail price of the two-door Landau coupe was US$4,704 ($41,284 in 2022 dollars ). An overhead console (that first appeared on the previous years Town Landau) containing illuminated indicators for emergency flasher use, low-fuel warning, door-ajar and seat-belt reminder light returned in a revised format. Ford decided to abandon the Thunderbird's typical unibody construction for this larger car, turning to a body-on-frame method with sophisticated rubber mountings between the two to improve noise/vibration characteristics and reduce weight by a small margin. History 1968 Ford Thunderbird interiorįor 1967 the Thunderbird would be a larger car, moving it closer to Lincoln as the company chose to emphasize the " luxury" part of the "personal luxury car" designation. They would share commonality again later from 1984–1998.
In fact, for 1969 Lincoln launched a new Continental Mark III model, a two-door only personal luxury coupé, that was based directly on the four-door, 117 in (2.97 m) wheelbase Thunderbird chassis, and from that point until the end of 1976, Ford Thunderbirds and Lincoln Continental Marks were related cars. The debut of the Ford Mustang in early 1964, and subsequent introduction of the larger, more upmarket Mercury Cougar, to compete with the similarly larger Dodge Charger – Chrysler's more upscale answer to Ford and G.M.'s pony cars – began to erode the Thunderbird sales and drove it to still get larger, with Ford even introducing four-door Thunderbird Landaus. The Thunderbird had fundamentally remained the same in concept through 1966, although the design had been revised twice. This fifth generation saw the second major change of direction for the Thunderbird. The fifth generation Ford Thunderbird is a large personal luxury car series, produced by Ford for the 1967–1971 model years.
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